Advertising is the soul of the business. Simply, in advertising, whether digital or traditional, is the key for a customer to choose your product and not your competition, or to effectively position a brand in a medium, no matter how competitive it is. That is why digital or traditional advertising alone does not work, it is necessary that your advertising is well focused to get the best results, for this it is essential to take into account a number of aspects in which will lie the success of your advertising and, consequently, the success of your brand.

6 tips for better advertising

How many times do you not consume a product only because of its advertising? Many times the customer does not spend a lot of time looking for which product is the best in a given field, but simply opts for a quick consumption of a product whose advertising has arrived at the exact moment and in the way the customer needed it. It may not be the best product, but if its advertising is superior, it will be better positioned and will be more consumed.

Is it necessary to advertise? Of course! And you must develop it professionally both digitally and traditionally (especially digital) in order to reach larger audiences and end customers.

Below, we will show you 6 simple tips to make your advertising much better, so that your brand can be positioned in the best way and attract many customers to your business.

Topic

Advertising
Digital

Method

Theory by
the blog

Goal

Customer
approach
More info

1. Know the customer well

It is perhaps the most fundamental aspect when launching an advertisement, is to understand what type of person I want to reach with my advertisement. For example, you can determine that your potential customer is “young athletes” if you have a brand of sports supplements, and it is this group of people to whom your advertising should reach and to whom you should focus your advertising efforts. If your digital or traditional advertising reaches this customer at the right time, he/she will probably end up consuming it because it is something that potentially interests him/her due to its characteristics.

2. Target and tailor your advertising to the customer

After recognizing and knowing well the customer you want to reach, it is important to understand their characteristics.Following the example of young athletes, they are usually people who do not use very sophisticated language, but have a basic knowledge in the area of sports. Your supplement business needs to use the right language, it is not necessary to use extreme technical terms or jargon that is already very professional: leave this to professionals in the area of health such as sports doctors, simply naming your products and generate eye-catching advertising is enough, be clear and concise, sometimes from the little comes a lot. In addition, you must know well the interests of these young people: famous athletes who use supplements or a specific brand that can attract customers, or fitness influencers who are recognized in the medium.

The objective must be to approach the customer in the best possible way and at the best possible moment. This is the only way to capture their attention and incite them to consume your product or to pay attention to your brand.

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3. Select your ad type well

This also depends a lot on the knowledge you have of your potential customers. Nowadays there are countless ways to advertise, some more expensive than others, and some physical and some digital. Digitalization has made businesses focus on advertising on social networks and digital instead of paying for billboards, television, magazines and newspapers, which are traditional media. That is why you must know well what media your customer consumes to reach him advertising in the best way. Returning to the example of young athletes, young people have focused on consuming social networks, the number of young people who watch television frequently or read newspapers or magazines is very small, which is why your digital advertising should focus on social networks, especially those consumed by young people. A young athlete does not use Linkedin, but he does use Instagram, so focus on advertising on Instagram in that case. Don’t forget also that it is important to take into account your budget when advertising.

6 tips for better advertising-seoperfil

4. Don’t be afraid to be innovative

Many times, the consumer is tired of always having the same advertising, and that your brand comes in looking to position itself doing the same old thing is not a very good idea, but if on the contrary, if you dare to make innovative advertising, it is possible that the customer will be attracted to your work and end up consuming your product, that’s where you make the difference with respect to your competition no matter how saturated the media in which you compete. Believe it or not: small details make the difference.

5. Know your competition to take advantage

It is not about copying what your competition does because, as we told you before, the customer does not want to see always the same thing. Knowing your competition will allow you to innovate in the field, adapt strategies to improve your positioning and evaluate how customers behave with your competitors’ advertising. For example, it is possible to analyze that there are certain types of advertising that attract more customers, and other strategies that do not, this information will help you to optimize your advertising and focus on that advertising that is better received.

6. Exalt your brand

Having a well-established brand is fundamental. For example, the color palette and calligraphy are fundamental when trying to position a brand or product. If the advertising you have does not match the colors of your brand, it will not generate a good impact or a good image in the public. A good slogan is also something fundamental to exalt your brand and create an identity that is easily recognized: a well-structured slogan will remain in the customer’s memory, and there, you will position yourself. We all know clearly what are the colors of well-known brands such as McDonalds and Facebook, because their advertising has stuck to their identity so that the customer always has in mind what identifies the product. You can never lose the identity of your brand, exalt it in your advertising and position yourself in the best way.

Topic

Advertising
Digital

Method

Theory by
the blog

Goal

Customer
approach
More info