Pinterest is a social network that serves as a platform for visually-oriented businesses. However, the possibilities for businesses of all types to add content to Pinterest are limitless. Visual content is often underestimated, companies and brands do not understand the importance of creating visually appealing material to attract potential customers.

11 tips for your success on Pinterest

One of the main reasons to integrate Pinterest into a company’s digital marketing is the fact that it is a search engine. People usually search for something specific on Pinterest, a topic they are interested in, e.g. search queries like “DIY”, “How to…”, “Ideas about…” are common, so a brand’s content can be optimized to be published in response to these search queries. Creativity and good advice are the key.

Does SEO exist on Pinterest? Of course there is! In all social networks SEO is used to position you and improve your visibility, in Pinterest it is optimized by the images’ KeyWords. In addition, Pinterest acts as a search engine. 

Pins are long-lasting, they can be re-pinned again and again, no matter how much time has passed. You can use Pinterest to attract real potential customers once you have defined the ideal customer and profile. This way, you’ll reach only those who are truly interested, and you’ll reduce ghost followers who are on other social networks. Each image is linked to your company’s website, so anyone interested in your brand can access it with just one click: Simplicity means quick buys. What’s more, boards offer endless possibilities: Watch your competition with private boards, get inspired by other brands’ content, and when a user posts you on their public boards, their followers will see your content and you can multiply your reach.

It’s not just about pinning and posting images, you have to know certain maxims to achieve the success you can only achieve with professionalism on Pinterest. Here are 11 tips for success on Pinterest:

1. Design your profile professionally

Create an attractive profile with an appealing image that also matches your company’s brand identity. Never underestimate the impact of a good image. The description of the bio is always a fundamental aspect: use the keywords of your company to position yourself better. Remember that all social networks have SEO, with this you will attract customers, the same goes for the description of your pins and the URL. Always use your keywords!

2. Maintain and highlight your brand identity

As with all other social networks, it’s important to define your brand identity well in each post. Make your brand identity strong enough for users to recognize your style, stick to colors and typography, and optimize your logo for all types of content and versions.

The goal should be to leave as little doubt as possible. At least 80% of your business is understandable through Pinterest, social media, content and even description (very good for SEO).

3. Pay attention to the visual quality

The photos and images must be of good quality, with a resolution of at least 600 pixels, in JPG or PNG format, in portrait orientation. For the cover image of the panels we recommend 200×200 pixels. The ideal size for the profile image is 165×165 pixels, with a minimum size of 160 pixels. Nobody will want to pin something with low resolution, let alone save it.

4. Optimize your dashboards

Create dashboards organized by valuable topics. Think about the needs of the people you want to target. Organize your pinboards by topic to make it easier to find content. Remember that titles should be no longer than 20 characters so they don’t get cut off. Prioritize the boards by putting the most important boards first. For the cover, use a good resolution image that effectively describes the publications of each panel (board).

5. Publish original and creative content

First of all, you can use free image databases that you can find on the Internet. But ideally, you should create your visual content yourself. To do this, you can hire professional photo services if you don’t have the ability to do it yourself. Originality attracts people. Personalize your content with your logo in a watermark and your business information, such as the name of your company or website. Be subtle about it so that the image can still be seen. Creativity is key to creating the right kind of content and getting your audience excited about what you’re posting – if they find your content valuable, they’ll share it, and you’ll grow.

6. Continuity and regular updating

Look at social media metrics and measure the most shared content so you know what kind of graphical content generates the most engagement from your audience. This will help you get to know your followers better and tailor your posts to their interests. Customize your content with creativity. The frequency of updates is essential so that you never lose touch. Create a publishing plan, determine what you want to publish so you don’t run out of ideas.

7. Add the pin-it button to your images on the website

On your blog, you can add this button to all the images in your articles. This way, your website visitors can add your posts to their dashboards. This creates traffic from one medium to another.

8. Invite other social networks to your Pinterest account

If your Pinterest profile is already optimized, you have more than three boards and five pins, it’s time to invite followers from your other social networks to join your Pinterest community. A smart way to reach out to them is to use a cross-social media strategy. Post your pins on your other profiles like Facebook, Instagram or Twitter. Use direct links or just cleverly entice them to Pinterest, for example, by saying that there is exclusive content about your brand there.

9. Set up a Pinterest button on your website

Just like with images, you can place Pinterest buttons on your blog on specific content to redirect customers. This way, you can not only drive interest from Pinterest to your website, but also the other way around. It pays to grow in both directions.

10. Avoid misuse of other users’ content

If you constantly post content from other users’ forums on this network, it can cause confusion among your audience. If you do this, make sure it comes from blogs that have a similar vision to yours. And if possible, make it a win-win strategy with the other blogger. As mentioned earlier, originality and creativity are essential, and you need to maintain a balance between your own content and other people’s content.

11. Keep active

Important for all virtual media you own: To position yourself and be relevant to search engines, activities are essential: pure and hard SEO measures. Consistency and daily distribution of your publications are crucial for your content to be shared and achieve your strategic goals. You can use tools for content planning.