The role that digital media plays in everyday life today is undeniable. People spend more and more time consuming digital media, such as social networks, which is why marketing has to penetrate this area; thus, what we call digital marketing was born: marketing that focuses exclusively on optimizing digital media for marketing.

6 Reasons for Digital Marketing

Although digital marketing has already been very successful in its own right, the pandemic has reinforced the need for companies to invest in it.

As a result of the quarantine, people are spending even more time consuming digital media. Companies that already had strong digital marketing and platforms in place managed to maintain sales and revenue despite the pandemic. In contrast, those who saw digital marketing as something not very relevant realized their mistake, as they had no way to reach people digitally, and thus their reach, sales, and revenue dropped drastically.

Is it important to invest in digital marketing for my business? Of course! And you need to develop it professionally to reach a larger audience, potential customers, end users, positioning and traffic. Digital marketing gives you a home for your business.

More and more companies need to embrace digital marketing to avoid falling behind. Digital marketing, like conventional marketing, is not a no-brainer, it requires investment and work in the short, medium and long term. There is no magic formula that will make your business successful, you have to work hard at it, with professionalism and with the best attitude. Especially now that we have realized how important it is to be present on the Internet, so that your customers can see you from the comfort of their homes. And not only THAT: You can also find new customers and further increase your sales.

To understand the general context of the situation, we present 6 reasons why you should invest in digital marketing:

1. If you are not on the Internet, you are invisible

You can have a retail store, but if you have to close it tomorrow, you will disappear. During pandemics, hundreds of stores went bankrupt simply because they didn’t have an online presence to continue selling virtually. Having a presence online is essential, not only to continue selling to your old customers, but also to reach new customers and position your brand. Nowadays, everything is searched on the Internet, and your company must be present there as well. A common misconception is that people think being on the internet means just having a social network (like Facebook and Instagram) and that this is enough. No! Being on the Internet means having a complete presence. Facebook and Instagram are just social networks: one aspect of the Internet. Nothing more. If Facebook (which in turn owns Instagram) closes tomorrow, will your business still be on the Internet? If the answer is no, you should think about improving your digital presence.

2. Reach your target audience

The peculiarity of digital marketing is that it allows you to reach a target audience that you need to identify: Do you want to reach men or women, what age, what interests, you have to answer these questions to focus your advertising and digital marketing. In this way, your advertising reaches this specific group of people and maximizes the possibility of having potential customers and end buyers, something that traditional marketing doesn’t have because it can’t distinguish the target audience as well, since it’s a larger and less differentiated audience. In this way, digital marketing is more profitable, more targeted and you’ll get better results if you work with patience and professionalism.

The goal should be to develop appropriate strategies and focus on your target audience to optimize the reach of your digital marketing and attract potential and final customers; also, traffic should increase and you should be able to keep track of improvement indicators at all times.

3. Long range

Following on from the previous point, the massiveness of digital marketing is characterized by the fact that, unlike traditional marketing, it reaches as many people as possible. How many people have social networks and use them at least 2 hours a day? Millions, and you can reach those millions of people with your marketing strategy. How many millions of people Google every day to find a particular business they are interested in? Many, and it is possible for your business to reach this exorbitant number of people. The reach is huge, massive, and on top of that, targeted and focused, what more do you need than that?

4. Precise cost control

In digital marketing, you can adjust your budget to the campaigns you want to run. A simple example is that in social networks such as Instagram and Facebook you can choose the amount with which you want to advertise. Another peculiarity is that digital marketing companies, such as SEOPERFIL, will make an agreement with you to determine the budget you have available for digital marketing work. Of course, you have to keep in mind that the higher the budget, the better the results and the shorter the time span, but remember that it also depends a lot on well-done work and preparation, because it is pointless to invest hundreds or even thousands of euros in a mediocre campaign that does not find buyers.

Often cheaper advertising, intelligently planned, can be more effective than expensive but poorly planned.

5. Everything is measurable

Absolutely all the levers and effects of digital marketing are measurable, which is not the case with traditional advertising. If you put up a billboard on the street, no one can tell you for sure how many people have seen it, let alone how many have read it, let alone how many are really interested. On the contrary, digital marketing gives you more objective indicators of your impact: you know how many people saw it, how many liked it, how many commented on it, how many saved it, how many shared it, how many visited your link, how many pressed the call button, how many rated it, etc. There are a number of tools you can use to better visualize your digital impact and thus measure how well your digital marketing campaigns are working.

5. Positioning in the digital world

Digital media positioning is perhaps the easiest to measure. As mentioned earlier, you can see likes, followers, comments, and interactions to analyze how well you are positioned digitally. In Google, you can see how high up you are in the search engine and how well your business is ranked. On your website you can offer goods and evaluate every single sale. But you can also evaluate only the visitors and their behavior. Positioning yourself means a complex joint work, but it will be worth it, because on the Internet you will always have a home and a support: if it’s not Facebook or Instagram, it can be Pinterest, TikTok, Youtube, it can be your website, your Google Business profile, in short, countless tools and channels that will give you a home and help you position yourself. What are you waiting for to take advantage of them?