Most purchases, offers, contact requests, travel planning and other business starts with the search engine. Which in 94% of cases means “with Google”. Good search engine optimization (SEO) aims to make websites work, provide value and convince with unique content.
The target of most web advertising activities is your own website or landing page. Your target audience must come to your page and discover the offers or products. In order for potential customers to learn about your offer, they must first find it. The basis for this is a structured website as well as a very good search engine optimization. Search engine optimization increases your success in these areas.
In short, SEO aims to achieve the following goals:
- Achieve higher rankings for relevant search queries
- To drive relevant visitors to your own website
- To occupy the niche of your own core business on the web
- To create seamless user experiences on your own site
WHAT IS SEO?
Search engine optimization refers to “organic” traffic within search engine marketing (SEM = Search Engine Advertising). “Google Ads” (formerly “Google AdWords”), on the other hand, covers the paid part. Both are disciplines within online marketing.
SEO (like SEA) is a “pull marketing” discipline. We do not advertise directly to potential customers (“pushed”). We do not create a need, but position ourselves where customers are looking for us.
SEO as a service refers to the advice and guidance of a company in relation to its web activities. It is about working in a strategic and data-driven way to achieve the mentioned objectives.
THE SUPER ERROR
Many marketing agencies often offer their customers a social media advertising service. Without SEO knowledge, this is the beginning of the end.
Why? If you don’t think about SEO marketing for your website at the same time you place an ad, your ranking will be extremely worse after the ad is taken down.
Why? Simply put, according to Google Penalties, Google will rank you negatively in most cases. Very common in practice.
You Need help optimizing your SEO?
With over 200 diverse ranking factors (penalties), which moreover have different weights, it makes a lot of sense to add experts. We work for clients in three continents with three different languages. And with proven success. What are you waiting for?!
How does SEOPERFIL work?
SEOPERFIL first analyzes and optimizes the existing website by correcting errors. Then we take care of the website performance. Finally, we develop an SEO strategy together with you, which we then implement.
- We understand your goals
- We understand the importance of your website
- We perform an SEO audit to determine the position of the site
- We present you with the results
- We agree on the objectives with you
- We develop a strategy together
- We implement the strategy together with you
- We measure and show our success
- We refine the measures
- We repeat the steps mentioned above to permanently develop your website and improve it in terms of SEO
As you can see, good search engine optimization only succeeds hand in hand with you: Your expertise in your field coupled with our search engine expertise.
What services does SEOPERFIL offer?
- SEO audit:
Determination of the situation in the areas of content, technology and backlinks. From this we prioritize the necessary measures to get the most potential out of your website.
- SEO Consulting:
On all topics that are important for your visitors and the search engine.
- Operational implementation:
We implement concrete optimization measures or help you to do so.
We monitor all changes around your web presence.
We track and analyze your development with Google Analytics, Google Search Console and Google Trends tools.
We train you individually in all sub-areas of search engine optimization.
We make sure that your new website is a success.
- Local SEO:
We show you how useful Google My Business can be for your business and set up your SEO optimized account as well.
- Google My Business Audit:
We audit your Google My Business account and make strategic recommendations for action.
- Instagram Audit:
We audit your Instagram account and make strategic recommendations for action.
- Youtube Audit:
We check your Youtube account, videos, meta information, used and unused integration and distribution opportunities and make strategic recommendations for action.