Google Business Profile

Topic

 

Google My Business course, for Google Business Profile Marketing, Google’s free business directory.

A Google Business Profile profile helps you reach new customers and ensure they find all the important information about your business. Businesses that are in the deep vicinity of the search engine are shown at the top of Google’s search results list.

In the Google Business Profile training courses, we show you how to create and optimize a professional Google Business Profile. You will learn all the important functions, such as the posts, photos, products and services, not least ratings and comments know and benefit from the current experience of our trainers.

Learn in this course how to use Google Business Profile optimally for your business.

Study Objectives

 

At the end of the course – Google My Business Marketing – you will be able to

 

• Google tools important for businesses ✓.
• Getting the most out of Google Trends ✓
• Using Search Console intelligently ✓
• Achieving Local Search Opportunities for small or large businesses ✓
• Setting up Google My Business ✓
• Creating a strong business profile ✓
• Optimize for Google local ranking factors ✓
• Strengthen a company’s local presence ✓
• Basic search engine optimization of a company’s website ✓
• Use Google alerts in a consistent manner ✓
• Leverage social media presence✓

Who is the Google My Business course for?

 

The Google My Business course is very multifaceted and is therefore intended for an unusually broad group:

 

• Managers and directors who work in traditional sales and marketing and need innovative digital marketing tools to complete their overall strategy ✓
• Marketing professionals, sales managers, sales engineers, etc. ✓
• Students and freelancers who want to get partially or fully into this topic ✓
• Business owners and entrepreneurs who need and want to project their work on a digital level professionally ✓

Course Plan

 

Use one of the fastest growing digital marketing tools with relatively little effort.

In total we cover 5 blocks:

 

1. Creation and first setting of the account

• INFO tab: Service areas – Opening hours – Address – Telephone – etc.
• Products: Titles – Description – (Prices)
• more details

 

2. Services + Tags

• Analysis with Google Trends
• Analysis of the most searched benefits of the company
• Division into several services with SEO optimized description
• Finding the top 10 keywords for services and products (>Tags)

 

3. Professional knowledge about Google Business Profile

• How to create content quickly and efficiently
• Differentiation of topics with corresponding description and finding relevant photos
• Increasing your audience
• Answering customer questions

 

4. SEO-optimized description

• Correct photo description
• Selecting the optimal time to upload content
• Tipps and tricks to quickly increase visibility

 

5. Correct and professional evaluation of statistics

• Direct and indirect requests
• Use the time of the highest customer inquiries accordingly for other measures
• Keyword evaluation

Prof

 

Alexander Traub

• SEO Specialist
• Programmer in html, css – experience of more than 20 years
• CMS specialist : more than 50 different plugin integration modules (payment systems, course management, e-commerce, blog, E-mail-Marketing marketing, SEO analysis, e-book sales, video channels, digital products,…)
• Experience in projects in a wide variety of fields : Real Estate, Construction, Digital Marketing, Wellness and Wellness products and consultancy, training, clubs, lawyers, restaurants, education, consulting, public transport,…
• Many years of experience in projects in the field of digital marketing and sales | social media.
• Completed studies in business administration (marketing) and programming in Germany