Google My Business course, for Google My Business Marketing, Google’s free business directory.
A Google My Business profile helps you reach new customers and ensure they find all the important information about your business. Businesses that are in the deep vicinity of the search engine are shown at the top of Google’s search results list.
In the Google My Business training courses, we show you how to create and optimize a professional My Business profile. You will learn all the important functions, such as the route planner, active phone numbers and reviews, and benefit from the latest tips and tricks from our trainers.
Learn in this course how to use Google My Business optimally for your business.
With practical examples
At the end of the course – Google My Business Marketing – you will be able to
- Google tools important for businesses ✓.
- Getting the most out of Google Trends ✓
- Using Search Console intelligently ✓
- Achieving Local Search Opportunities for small or large businesses ✓
- Setting up Google My Business ✓
- Creating a strong business profile ✓
- Optimize for Google local ranking factors ✓
- Strengthen a company’s local presence ✓
- Basic search engine optimization of a company’s website ✓
- Use Google alerts in a consistent manner ✓
- Leverage social media presence✓
A quién se dirige el curso de Google My Business?
El curso de Google My Business es muy polifacético y, por tanto, está destinado a un grupo inusualmente amplio:
- Gerentes y directores que trabajan en el área de las venta y el marketing tradicionales y necesitan herramientas de marketing digital innovadoras para completar su estrategia global ✓
- Profesionales del marketing, gerentes de venta, ingenieros de ventas, etc. ✓
- Estudiantes y autónomos que quieran adentrarse parcial o totalmente en este tema – nueva forma de comercialización ✓
- Dueños de negocio y emprendedores que necesitan y desean proyectar su trabajo a un nivel digital profesionalmente ✓
Not the right topic for you or are you looking for another course?
Use one of the fastest growing digital marketing tools with relatively little effort.
In total we cover 5 blocks:
1. Creation and first setting of the account
INFO tab: Service areas – Opening hours – Address – Telephone – etc.
Products: Titles – Description – (Prices)
2. Services + Tags
Analysis with Google Trends
Analysis of the most searched benefits of the company
Division into several services with SEO optimized description
Finding the top 10 keywords for services and products (>Tags)
3. Professional knowledge about Google My Business
How to create content quickly and efficiently
Differentiation of topics with corresponding description and finding relevant photos
Increasing your audience
Answering customer questions
4. SEO-optimized description
Correct photo description
Selecting the optimal time to upload content
Tricks and tricks to quickly increase visibility
5. Correct and professional evaluation of statistics
Direct and indirect requests
Use the time of the highest customer inquiries accordingly for other measures
With practical examples
- SEO Specialist
- Programmer in html, css – experience of more than 20 years
- CMS specialist : more than 50 different plugin integration modules (payment systems, course management, e-commerce, blog, E-mail-Marketing marketing, SEO analysis, e-book sales, video channels, digital products,…)
- Experience in projects in a wide variety of fields : Real Estate, Construction, Digital Marketing, Wellness and Wellness products and consultancy, training, clubs, lawyers, restaurants, education, consulting, public transport,…
- Many years of experience in projects in the field of digital marketing and sales | social media.
- Completed studies in business administration (marketing) and programming in Germany