Local SEO with Google My Business: It is simply about appearing as high as possible in a Google search query with regional relevance, ideally in the Local Snack Pack. This means displaying the top 3 local businesses, which Google lists even before the organic search results and also provides a Google Maps view.

Local SEO with Google My Business

For local search queries, the search results are divided as follows:

  • The “normal” organic search results
  • The local search results, also called the LOCAL SNACK PACK

Your goal should be to appear in the “Local Snack Pack”
because that is where the visibility is highest.

With local SEO done right, a company’s website can get the exact attention it needs to stand out from the local competition. Think about your own search behavior: When your customer searches on Google for a service, a store, a restaurant (as in the example), in your region, it is because the customer wants to find something suitable.

Usually, the intention of this local search is to actually use this service. The more visible your company is in local searches, the more chances you have to get paying customers.

Topic:

Marketing
Ranking

Method:

Theory through
the blog

Goal:

Improve the
SEO-Ranking

1. Quick reference to local SEO:

  • Google automatically displays the businesses closest to the searcher’s location, even if a location is not explicitly searched for
  • Local SEO measures can provide decisive added value: With the help of reviews, news function, etc., offer maximum service from the first contact
  • Regional SEO should not only be done for Google. Other search engines such as Bing Places, DuckDuckGo, Yahoo! or Apple Maps also play an important role.

Note: In this post, we will focus on local SEO optimization for Google. Google, with a global market share of over 90%, is the absolute leader. But it definitely doesn’t hurt to learn additionally about SEO for Bing Places or Apple Maps.

2. Local search positioning factors

According to several studies, the most important factors for positioning on Google Maps are:

  • Google My Business
  • Website / OnPage
  • Backlinks
  • Interactions: Comments, Photos, User Signals

The goal should be to rank in the Local Snack Pack, because for local search queries, the click-through rate from organic results is significantly lower.

YOU Need help optimizing your LOCAL SEO?

Erstellen Sie Ihr Google My Business-Konto, legen Sie die Basisdaten, Tags und Keywords mit den entsprechenden Diensten an. Mit Google My Business kann Ihr Unternehmen schneller wachsen als mit den meisten anderen Kanälen. Interessiert?

3. Optimizing Google My Business:

Without Google My Business local search engine optimization doesn’t work

If you want to be found in local search, you must not only optimize your Google My Business listing, but also include the best possible description of your service. The visitor doesn’t see it, but Google gets the search results.

Rule: The better and more accurate the description of your services, the higher the search results will be. But not only that: It also increases the quality of visitors who find your company. The positioning factors are:

Relevance to the search query:

  • According to the descriptions of your services
  • Timeliness and completeness of the company’s data
  • Reputation / brand awareness
    Interactions
  • Distance to search engine location

You should always keep your Google My Business profile up to date.
Opening hours, phone number, address, answers to questions, answers to reviews, description of the company,…

4. Google My Business optimization is not enough:

At the same time, an optimized Google My Business profile is no substitute for an SEO-optimized company website and a good reputation in itself.

This means: On-page optimization, relevant content, positive reviews on different platforms, etc., are not optional, but mandatory.

Guide to Google my business

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Topic:

Marketing
Ranking

Method:

Theory through
the blog

Goal:

Improve the
SEO-Ranking